North East Hospitality recruitment team - Adkins & Cheurfi

Melika Cheurfi

Managing Director

Born in Sunderland, a true Mackem, she is a qualified recruiter, Melika has grown up and worked in the hospitality industry all her life. She is a workaholic, sporty, snowboard loving travel enthusiast.

Dean Adkins

Managing director

An AFC Wimbledon fan originally from London, Dean is a former musician and Chef. He got on the wrong train to Newcastle years ago and never left. A real people person, he soon realised he was a lot better at recruitment than he was in the kitchen.

Ashleigh Pinder

Senior Front of House Consultant

Originally from Sunderland, Ashleigh has spent the last 5 years in London working in the hospitality industry, providing staff to some of the city’s top venues. When not working can most likely be found with an espresso martini in her hand.

Christine Vibrans

Recruitment Consultant

Hailing from the blue half of Merseyside, Christine has worked in hotels and events since a young age. She now handles our care, education and contract catering division.

Liam Hogg

Trainee Recruitment Consultant

An enormous fan of The Doors and one of only 12 Middlesbrough supporters in the country, Liam decided to get in to recruitment at an early age… just don’t ask him to make you a cup of coffee (seriously, they’re disgusting).


Susan Walton

Head of Payroll and Accounts

A huge Rod Stewart fan and Makem, if you need any help or assistance with your payroll queries, Susan is the lady to call

Miami Cheurfi


Just like her owner, Miami is the office diva and likes to rule the roost, mostly found on top of the supply cupboard causing a nuisance

Stanley Adkins

Company Secretary

Stan may not be the sharpest member of the team, but he makes up for it with all the love and hugs he gives out, but only if you can wake him up!

Chloe Walton

Head of Security

Chloe’s bark is worse than her bite, she is always happy. When she’s not busy chasing her tail, she is  helping us to provide a 1st class service for our Clients and Candidates